The nutrient rich plant juice powders based on grass juices, superfruits, and veggies are a new fast growing category used for detox, vitality, and immune health, providing natural vitamins and minerals, amino acids, fatty acids, and chlorophyll. Especially wheat grass, barley grass, and oat grass are popular as well as the superfruits. They are in high demand due to their superior nutrient density, and vegetable juice powders are popular in healthy meal replacements and in the sports category.